This page describes a specific, high-risk investment, restricted to certain categories of investor under the Financial Promotions Order 2005. Please read the summary below and confirm your status before continuing.
The founders of Boom Battle Bar are back. Rumble Rooms — competitive socialising, Milton Keynes already trading since December 2024, Birmingham opening October 2026. A £250k SEIS round has already closed in full. Now raising £1.5M under EIS, through Primal Playground Ltd — £600k committed to date, £900k remaining.
Illustrative projections only. Capital at risk. Take Markets Ltd · Co. No. 14398240 · Introducer only, not FCA authorised.
David White and Richard Beese previously built Boom Battle Bar from zero into one of the UK's largest competitive socialising brands, sold in 2021. After a non-compete restriction period, they returned with Rumble Rooms — operated under We Do Play, which holds the master franchise, with Primal Playground Ltd as the EIS-qualifying franchisee company that this investment is made into.
David White and Richard Beese built and exited a national competitive socialising brand for £17.4M. They know the playbook: site acquisition, brand scaling, investor returns. Rumble Rooms is the same model, freed from restriction, new brand.
Competitive socialising venues have grown 40% since 2018 to nearly 600 sites, forecast to exceed 800 by 2029 (Financial Times, citing Savills, Aug 2025). The sector outperforms casual dining on unit economics, dwell time, and revenue per visit. Structural growth, not cyclical.
In August 2025, the Financial Times reported that Frasers Group — Mike Ashley's company — took a minority stake in We Do Play, the parent group that holds the master franchise and houses Rumble Rooms. Institutional capital validates the model and the team.
A separate £250k SEIS round was raised and closed in full, funding early site work ahead of Birmingham's October 2026 opening. The EIS raise now open is a distinct £1.5M round, at the same valuation and 42.86% stake terms — £600k committed so far, as of June 2026.
A separate £250k SEIS round closed in full ahead of this raise, funding early site work before Birmingham was confirmed. The EIS round now open is priced at the same valuation and 42.86% stake terms — with £600k already committed by investors who saw this opportunity before you did, and Milton Keynes already trading with Birmingham about to open. Less uncertainty than the SEIS investors faced, same terms.
You're getting in just before the first new site launches. The moment Birmingham opens and starts generating revenue, the valuation narrative shifts from projected to operational. This is the window before that inflection point — and it closes when the raise does.
This EIS round has a fixed £1.5M ceiling. £600k is already committed, leaving £900k of room before it closes. Scarcity here is real, not manufactured — there's a hard ceiling and an imminent catalyst in Birmingham's October opening.
30% income tax relief reduces your effective cost from day one. If it doesn't work, loss relief caps your maximum downside. If it does, any gains are completely CGT-free. The government is sharing a significant portion of your risk whatever happens.
£1.5M EIS funds the full five-site rollout, alongside the £250k already raised and deployed under the earlier SEIS round. Site conversions from existing Putt Putt Social venues — known locations, lower fit-out risk. Site 3 (Milton Keynes takeover) at zero set-up cost.
Ex-Putt Putt Social conversion, doubled in size. Early-stage work funded by the closed £250k SEIS round. Opening October 2026.
Ex-Putt Putt Social conversion. £400k set-up cost. Known catchment, proven location.
Open since December 2024. Live proof of concept, already trading. Takeover acquisition — zero set-up cost.
Two further sites to complete the five-site estate. £500k EBITDA target each.
Based on a £50,000 EIS investment. Your £50k = 3.33% of the £1.5M EIS raise = 1.43% of the company (3.33% × 42.86% stake). All scenarios use an 8× EBITDA exit multiple — the multiple underlying the investment offer for Primal Playground Ltd. Higher-rate (40%) taxpayer assumed. The 814% headline is the return on the full £1.5M raise at the upside scenario — not the per-investor figure. All figures are illustrative projections only — not a forecast or guarantee.
| Scenario | Sites | Projected EBITDA | Exit Value (8×) | Your Investment | EIS Relief (30%) | Net Cost to You | Your Share at Exit (1.43% of company) | Net Return | Return on Net Cost |
|---|---|---|---|---|---|---|---|---|---|
| Conservative 3 sites projected |
3 | £1.5M | £12M | £50,000 | –£15,000 | £35,000 | £171,000 | +£136,000 | +390% |
| Base Case 5 sites projected |
5 | £2.5M | £20M | £50,000 | –£15,000 | £35,000 | £286,000 | +£251,000 | +716% |
| Upside 8 sites · 814% on full raise |
8 | £4M | £32M | £50,000 | –£15,000 | £35,000 | £457,000 | +£422,000 | +1206% |
| Downside Business fails · loss relief at 40% |
— | £0 | £0 | £50,000 | –£15,000 | £35,000 | £0 | –£21,000 | –60% |
| All figures illustrative. Projected only — not a forecast or guarantee. Individual share: £50k ÷ £1.5M raise = 3.33% of the raise × 42.86% stake = 1.43% of total company equity. Exit multiple of 8× EBITDA reflects the multiple underlying the investment offer for Primal Playground Ltd. The 814% headline figure is the return on the full £1.5M raise at the upside scenario (8 sites) — not the return on an individual £50k investment; the per-investor return at upside is +1206% on net cost (or +814% on the original £50k before EIS relief). At the base case, the business return on the original £50,000 — before factoring in the 30% EIS relief — is approximately 470%. EIS income tax relief (30%) reduces net cost on day one. CGT on gains is zero if held 3+ years and income tax relief was claimed. Loss relief assumes 40% tax rate on net loss after income relief. Minimum hold to retain EIS reliefs: 3 years. Typical exit timeline: 5–7 years. There is no guaranteed exit and no public market for the shares. Always seek independent professional advice before investing. | |||||||||
How the 814% figure works: It is the return on the full £1.5M raise at the upside scenario — not the return on an individual £50k investment. Calculation: 8 sites × £500k projected EBITDA = £4M · 8× exit multiple = £32M valuation · 42.86% to investors = £13.72M returned · minus £1.5M invested = £12.22M profit · ÷ £1.5M = 814% return on the full raise. An individual £50k investor holds 1.43% of the company and would receive approximately £457,000 at exit in this scenario — a return of +1206% on their £35,000 net cost after 30% EIS relief, or +814% on the original £50,000 before EIS relief is factored in. The headline 470% figure quoted elsewhere refers specifically to the base case (5 sites, £20M exit), measured as the business return on the original £50,000 invested — before EIS relief is added on top. All projections are illustrative. The 8× EBITDA multiple reflects the underlying investment offer. No exit is guaranteed. Minimum hold for EIS reliefs: 3 years. Typical exit horizon: 5–7 years. No public market exists for these shares.
Primal Playground Ltd is EIS-qualified. Confirm your eligibility with your accountant before investing.
30% off your income tax bill in the year of investment — or carried back to the previous year. On £50k: £15,000 back immediately. Capped to your actual tax liability.
Gains on your EIS shares are 100% free of Capital Gains Tax — provided held for 3+ years and income tax relief was claimed on purchase.
Reinvest existing capital gains (property, equities, business assets) into EIS and defer the CGT indefinitely. No upper limit on gains deferred — subject to the £1M annual EIS investment cap.
If the investment fails, losses offset against income or CGT — after the 30% income relief already received. Maximum effective loss on £50k (40% taxpayer): approximately £21,000.
From April 2026, shares in qualifying unlisted EIS companies attract 100% Business Property Relief from IHT — up to £2.5M per person (£5M per couple, allowance is transferable between spouses). Note: this 100% rate applies to unquoted/unlisted companies like Primal Playground Ltd. AIM-listed shares only receive 50% relief. Amounts above £2.5M attract 50% relief, giving an effective IHT rate of 20% on the excess. For most investors in this round the full holding falls well within the £2.5M threshold.
For a plain explainer of the scheme itself — the five reliefs, who they tend to suit, and how Take Markets works as an introducer — see our general EIS page. This page sticks to what's specific to Rumble Rooms.
Read the EIS overview →No hard sell. A structured process to give you everything needed to make an informed decision.
Farz will send you the Rumble Rooms market insight brochure, EIS qualification confirmation for Primal Playground Ltd, projected EBITDA breakdown by site, and ticket size options — usually within the hour.
Read the documents. Share with your accountant. No time pressure. The chatbot on this page answers most questions immediately.
A structured conversation: your tax position, your goals, how this fits, whether the ticket size makes sense. Not a pitch. If it's not the right fit, Farz will say so.
If suitable, Take Markets introduces you directly to Primal Playground Ltd (the Rumble Rooms EIS issuer). All investment agreements, EIS documentation, and regulated communications are between you and the company. Take Markets acts as introducer only.
Just your details — your investor status and risk acknowledgement are already on record from when you entered this page.
Farz will send the investor pack to the email address provided, usually within the hour, and will be in touch to arrange a call at a time that suits you.
Rumble Rooms market brochure, EIS qualification confirmation, projected returns, discovery call with Farz. No obligation.
Not financial advice. EIS investments are high-risk. Capital at risk. Take Markets Ltd · Co. No. 14398240 · Introducer only.