Real assets.
Real returns.

Gold's role in a portfolio is structural, not speculative — it tends to hold or gain value precisely when paper assets are under the most pressure, which is why central banks have been net buyers for three consecutive years. LBMA accreditation means the bars are sourced from a refiner on the London Bullion Market Association's Good Delivery List, the standard institutional buyers and vaults rely on globally.

Britannia and Sovereign coins carry a specific UK tax advantage: because they are legal currency, gains on disposal are exempt from Capital Gains Tax for UK residents — a benefit that doesn't apply to gold bars or jewellery. This makes coins the more tax-efficient route for many private investors, while allocated bars suit those prioritising lower premiums over CGT exemption.

Take Markets works with LBMA-accredited vaulting partners across the UK, meaning holdings are insured, audited, and segregated from the vault operator's own balance sheet — your gold is yours, identifiably, not a claim on a pool. Storage, insurance, and delivery are all things we talk through on a call, with current spreads and costs explained plainly before you commit to anything.

The case for art as an asset class rests on two things most investors underweight: genuine non-correlation with financial markets, and the scarcity premium that comes from owning a unique physical object rather than a fungible security. When equity markets are volatile, art prices are largely indifferent — they respond to different forces: artist reputation trajectory, institutional validation (museum shows, biennale inclusion), and the depth of the collector base for a given name.

Take Markets focuses specifically on museum-validated emerging artists — meaning the artist's work has already been exhibited, acquired, or curated by an institution with genuine critical standing, rather than relying on auction-house hype alone. This is a deliberate filter: it materially reduces the risk of buying into a market that has been inflated by short-term speculation rather than durable reputation.

Every work placed through Take Markets comes with full provenance documentation — exhibition history, prior ownership where disclosable, and authentication. Provenance is not paperwork for its own sake; it is what determines resale liquidity and value retention a decade from now. We talk through all of this, and the realistic holding period for the kind of return profile you're looking for, before any introduction is made.

EIS exists because the UK government wants to channel private capital into early-stage, high-growth businesses that banks won't lend to and most retail investors never see. In exchange for taking on real equity risk in an unlisted company, investors receive meaningful tax relief: 30% income tax relief on the amount invested (up to £1M per tax year), capital gains tax exemption on profits after a three-year hold, the ability to defer existing capital gains by reinvesting them into EIS, loss relief if the investment fails, and inheritance tax relief on unlisted EIS shares after two years.

The current opportunity is a real, named, live raise — not a generic EIS fund. Rumble Rooms is operated by Primal Playground Ltd, founded by the team behind Boom Battle Bar, which they built and sold in 2021. Milton Keynes is already open and trading since December 2024, meaning this isn't a pre-revenue concept; Birmingham opens October 2026. Frasers Group, Mike Ashley's company, took a minority stake in the wider group in 2025.

This is restricted to self-certified sophisticated investors and certified high-net-worth individuals under the Financial Promotion Order 2005, and Take Markets acts purely as an introducer — not FCA authorised, not providing financial advice. All EIS investments carry genuine risk of total capital loss, and the relevant tax treatments depend on personal circumstances confirmed with your own adviser. Full detail, the investor pack, and a discovery call are available via the EIS page.